Marketing Strategy and Plan Digital Marketing

Question: Discuss about theMarketing Strategy and Planfor Digital Marketing. Answer: Introduction Unlike other clothing brands, Uniqlo does not focus on targeting any particular group of religion of the market. In fact, Uniqlo believes that all the clothing garments are manufactured for every individual. As a result, social media marketing and global website strategy of Uniqlo has created major impact on the USA market. For instance, Uniqlo has developed 13 unique country specific websites to ensure cite design goes easily with the different cultures and values of the global customers (uniqlo.com 2017). Uniqlo has maintained USA website contents extremely clear and to the point so that it can grab the attention of the customers. Moreover, Uniqlo has also provided conscious effort to maximize the impact of social media marketing strategy. As highlighted by Tiago and Verssimo (2014) social marketing strategies of Uniqlo focuses on including different popular platforms including Facebook, Instagram, Twitter and LinkedIn to reach to its potential customers in an appropriate way. More over, Uniqlo has tried to utilize social media presence to describe its culture on the global platform. For that reason, digital marketing content of Uniqlo has consciously focused on avoiding any religious dilemma so that people from all community can able to feel connected with the organization. Presently, Uniqlo has around 57.7K followers on the Twitter platform that establish the fact that social media contents of the organization have able to grab the attention of the global customers (uniqlo.com 2017). Uniqlo has not only focused on providing information related to business perspectives or special offers but also try to include content related to the entire marketing activities of the sector. For instance, Uniqlo has tried to include content that describes the process by which styles and preferences of the people have changed over time. In addition, Uniqlo has also consciously tried to highlight present trends from different geographical locations so that people can capture in-depth information about the fashion trends. As mentioned by Kim and Ko (2012) development of effective plan for the digital marketing concept is extremely crucial. Specifically, as popularity of social media and internet platform is increasing continuously, it can provide business entities the opportunities to get into the head of the potential customers. For that reason, Uniqlo will have to focus on the effective utilization of digital marketing strategies to achieve competitive advantage in the market. Now, Fosdick (2012) have highlighted the fact that organizations will have to focus on the development of content associated with the digital marketing to maximize its impact on the market. For instance, Uniqlo will have to utilize digital marketing concept in such way that can grab the attention of the younger generation. For that reason, Uniqlo needs to utilize different colourful pictures, graphics and videos so that it can grab the attention of the potential customers in an effective way. More importantly, Uniqlo need to u tilize their audience or followers to enhance the quality of the developed content. For instance, Uniqlo can allow people to send different contents related to the organization, which will be published on the social media platform. As per the article by Chaffey and Ellis-Chadwick (2012), organizations need to focus on developing two types of content including descriptive and promotional content to penetrate the market in an effective way. Therefore, Uniqlo will also have to focus on developing descriptive content regarding the organizational aims and objectives so that customers can able to associate with the organization. On the other hand, Uniqlo will also have to focus on developing promotional content, which will include different offers and other facilities so that it can induce people to purchase from the provided clothing products. Moreover, Uniqlo will also have to focus on the distributing perspective of the content to ensure the developed blog or other promotional content has reached to the targeted customers. For that reason, Uniqlo need to include as many social media platforms as possible to reach every segment of the geographical market in an effective way. Whenever the business organizations were struggling to emerge fashionable clothes in the market, the entrance of Uniqlo has changed the overall concept of trendy and fashionable clothes by rendering eye-catching designs at reasonable price. Uniqlo has always focused on changing the traditional fashion concept (Hays, Page and Buhalis 2013). In fact, it had tried to provide completely new designs at extremely cheaper price for grabbing major share of the market. For that reason, it will help the organization to target the teenagers and younger generation in a major way. The business objective of Uniqlo has focused on providing superior quality of clothing garments at comparatively cheaper price. Moreover, business proposition of Uniqlo has consciously tried to cover changing fashion trends of different region to maintain the satisfaction level of the customers at the desired level. Presently, Uniqlo is trying to develop retail outlets in different part of USA and other European region to increase the convenience level the desired order. Now, in order to deliver the developed content at the desired destination, Uniqlo will have to focus on effective utilization of content distribution network (CDN). Uniqlo need to focus on CDN, as it will provide content to the end user with high performance and high availability. Moreover, CDN will allow Uniqlo to include web objects like graphics, text and scripts on the different streamline media and social media platforms. As a result, it will allow Uniqlo to reach to more number of people from all across the globe (Nicholls 2012). In addition, effective utilization of CDN will eventually allow Uniqlo to reduce the cost associated with the digital marketing concepts. As a result, it will help the organization to fulfil all the aims and objectives in an appropriate manner. As opined by Whiting and Williams (2013) proper development of social media strategies has become necessary for the business entities for creating desired impact on the global market. For that reason, Uniqlo will also have to focus developing systematic procedure for creating desired impact on the market. Firstly, social media marketing strategy of Uniqlo will have to focus on the development of clear aims and objectives for gaining the attention of the potential customers. Secondly, Uniqlo will have to focus on the effective utilization of social media audit to understand which section of the market is following the organization. As a result, it will help to identify target market of Uniqlo in an appropriate manner. Moreover, it will also allow Uniqlo to eliminate any type of adverse strategies from the social marketing concept. Thirdly, Uniqlo will have to analyze the kind of social media marketing approach has been initiated by the competitors. This is crucial for developing count er strategies in an effective way. Fourthly, social media marketing plan of Uniqlo will have to focus on evaluating possible alternate opportunities for enhancing the effectiveness of the plan. For that reason, Uniqlo will have to update the entire social media pages continuously for ensuring that maintaining the focus level of the people at the desired order. Fourthly, Uniqlo will have to follow different trends set by the industry leaders to grab the attention of the customers in an effective way (Jrvinen et al. 2012). It will allow Uniqlo to handle present thinking perspectives of the potential customers. Fifthly, Uniqlo will have to focus on formulating editorial calendar and content plan for maximizing the impact on the global market. Finally, Uniqlo will have to evaluate the effectiveness of the present social media marketing strategies on the market. It will help to make specific adjustment with the initiated marketing strategies for enhancing the popularity level in the glob al market. References: Chaffey, D. and Ellis-Chadwick, F., 2012.Digital marketing. Pearson Higher Ed. Fosdick, M.A.G.G.I.E., 2012. The globalization of social media: Consumer relationships with brands evolve in the digital space.Strategic Direction,28(6). Hays, S., Page, S.J. and Buhalis, D., 2013. 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